Coca-Cola Europacific Partners (CCEP) have revealed an exciting new variation to Monster energy’s original taste. The flagship drink is now available in a zero sugar, zero calorie option for those who want the original taste; but don’t desire the added sugar.
The drink has already gained substantial popularity in the US with its early release to consumers. The positive feedback has rapidly increased the excitement of the drink coming to the UK.
Monster’s original release of their global succession began in 2002, when the brand exposed the world to their flagship energy drink. The new zero sugar drink can be seen as paying homage to their success; but bringing a fresh new style that caters to a larger audience. As of this year Monster has had a 24% increase in their Gross Profit (GPD) and by the looks of their new unveiling, it won’t be stopping there.
This new drink is set to be released in the beginning of September and will be available in 500ml cans, either as a single or a four-pack.
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