meet the consumer demand for a healthier alternative to alcohol beverages. The IWSR stated in 2021 that the projected consumption of no alcohol should increase by 31% by 2024.
Mark Meek, CEO of London based IWSR stated, “What we’re seeing is a moderation trend that’s sweeping across key global markets, and that’s bringing with it increased demand for reduced alcohol, or alcohol-free drinks.”
As of 2023, the demand has not slowed down, Captain Morgan have announced their release of their classic Spiced Gold but 0.0%. Not only the same delicious taste, but now a healthier choice.
Samori Gambrah, Captain Morgan’s global brand director has stated that the popularity in rum has heavily increased: “with a resurgence of rum as a drink of choice, Captain Morgan 0.0% is perfectly placed to not only meet growing demand but also give those looking to moderate their consumption to a new alternative.”
The alcohol-free alternative is set to be released in the UK in September and will be distributed across Europe in 2024.
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