Coca-Cola have released a new limited-edition drink that has been created by AI.
The drink Y3000 has been co-created with artificial intelligence to give a unique vison into the future. Y3000 zero sugar has a vibrant new look compared to the original red.
The taste currently remains as much a mystery as our future; but Coca-Cola are stating that this drink will unlock new expectations for the drink industry.
Oana Vlad, the Senior Director for Global Strategy at The Coca‑Cola Company said: “We hope that Coca‑Cola will still be as relevant and refreshing in the year 3000 as it is today, so we challenged ourselves to explore the concept of what a Coke from the future might taste like—and what kind of experiences would a Coke from the future unlock?”
“The ‘Real Magic’ brand platform celebrates unexpected connections that make the ordinary extraordinary, so we intentionally brought human intelligence and AI together for an uplifting expression of what Coca‑Cola believes tomorrow will bring.”
The new, exciting drink will be available for a limited time in stores across Europe, China, Canada, Africa, and the United States.
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