Aldi’s own brand toilet wipes display bowel cancer symptoms for customers.
Aldi have expanded their helpful strategy of informing customers with the early stages of bowel cancer on their own brand toilet wipes. This scheme first started with Aldi advertising information on their toilet roll packs.
The information provided has now spread further onto their toilet wipes; in the hopes that more customers will be influenced by the information and understand if something might be wrong.
The packaging includes a list of symptoms related to bowel cancer. These symptoms include anal bleeding, a persistent or unexplained change in bowel habit, unexplained weight loss, extreme tiredness, and a pain or lump in your tummy.
The information also contains a QR code which customers can scan with their phone camera and seek further information. With bowel cancer being one of the most common types of cancer in the UK, it is important that more information is being spread; indeed, early detection is extremely important for the cancer to be treated effectively.
Genevieve Edwards, Chief executive of Bowel Cancer UK has stated: “we are delighted that Aldi has added the signs and symptoms of bowel cancer to its toilet wipes as well as toilet rolls. The disease is the second biggest cancer killer in the UK, but currently fewer than 40% of people are diagnosed at the earlier stages, when it is easier to treat.”
“Having the symptoms on the packs of wipes and loo roll packaging should encourage people to contact their GP quickly if they spot any symptoms, and hopefully, get an earlier diagnosis.”
The scheme is a part of the Bowel Cancer UK’s #GetOnARoll; which was launched in 2022. The campaign was targeted at supermarkets including bowel cancer symptoms on their own brand toilet roll. The campaign has also influenced supermarket giants like Sainsburys, Asda, and Waitrose.
The campaign’s increasing popularity is providing a non-invasive method of connecting with the public and bringing awareness to the common signs of bowel cancer.
