The plant-based brand, Squeaky Bean has introduced their new ‘ready to eat’ fish alternative. The ingredients are 100% vegan and are low in saturated fat.
Squeaky Bean was founded in 2018 and their products are sold in most major retail stores. With their popular alternative chicken options and snack sausage rolls, the company has reached a market value of £10 million since 2019.
After its initial launch, Squeaky Bean is now the seventh largest plant-based company in the UK. However, with a rising popularity in plant-based fish options, there was a gap in the market for an easy alternative. The two new products include the smoked salmon style slices, and the tuna style flakes.
The marketing controller at The Compleat Food Group, Becky Youseman has stated: “Eating fish is a popular diet choice because of its health benefits, with the number of vegans and vegetarians saying they miss eating fish, we spotted a natural gap in the plant-based category.”
The new products are set to be released on the 20th of September across Waitrose stores.
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