Superloaf, designed by the brand Modern Baker is a healthier bread option to your usual supermarket choice. With the company’s ongoing success, they have been gifted a £450,000 grant from Innovate UK.
The bakery based In North Oxford has created a product that kicked ultra-processed bread out the window. The gut friendly loaf is set to help with re-engineering other ultra-processed foods (UPF) such as cereals, ready meals, pasta, etc.
With the launch of Superloaf back in 2021, the founders Melissa Sharp and Leo Campbell have been on a mission to change over 1 billion diets by 2028. Their aim was to create a product that contained the nutrients found in a whole grain diet, but with only naturally sourced ingredients.
Innovative UK is a supporting business-led organization and helping companies with innovative projects. Superloaf’s most recent grant of £450,000 is officially the companies sixth grant, with a total of £4m invested into the Modern Baker brand since their original launch.
Modern baker state that the loaf is “the healthiest bread ever baked”. With a focus on improving gut health, indeed, Superloaf is fuelled with high fibre to support your metabolic health.
The company have now worked with supermarket giant M&S to launch this loaf into consumer hands; and it won’t stop there. With this newly awarded grant, the company will have the ability to carry on their goal of producing a healthier alternative to ultra-processed food (UPF).
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