The leading beer company, Peroni Nastro Azzurro has released that their Stile Capri beer has had the largest number of sales since its launch period.
The value growth of Stile Capri is +38% in the week ending 11th May 2024, in comparison to its launch period. The brand has been known to give away samples of the drink and now Stile Capri will be offering over 150,000 samples throughout 2024 to Tesco, Waitrose, and Zapp.
This uprise in samples and marketing campaigns has shown that Peroni have had their strongest rate of sales in 2024 than their previous summer 2023.
The marketing director at Asahi UK, Rob Hobart said. “When we launch new products, it’s critical for us to support them long-term and ensure they are genuinely growing the category and offering something that the customer is looking for.”
Peroni Nastro Azzurro’s 0.0% partnership with F1 has contunied to be a success for the brands popularity. With the F1 fanbase consisting of over 309.7 million, the brands connection to the sport has given them an increasing number of sales.
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