A category first in the dairy industry, Kerry Dairy has released the first oat and dairy blended range of products.
Smug Dairy is the new range which includes six products: oat and dairy milk, three cheddar alternatives, and two butter alternatives.
The new product’s release parallels with the ongoing demand for alternative products. As consumers are becoming more aware of environmental issues and concerns for their health.
By merging dairy and non-dairy into a single product has targeted a gap in the market that no company has thought of before. This innovation is set to be distributed in stores from the 25th of March.
Tesco and Morrisons are said to be stocking the entire Smug Dairy range by May.
