Asda is set to become the first UK supermarket the introduce Welsh milk that is sourced and produced in Pembrokeshire, Wales. The leading UK supermarket has begun their partnership with Arla dairy farmers and Pembrokeshire Creamery Ltd, both leading suppliers of sustainably sourced milk.
Pembrokeshire Creamery Ltd prides themselves on their Welsh cows and sustainable attitude to farming. They focus on keeping their market-related price fair for dairy farmers, as well as expressing their passion for animal welfare. As Pembrokeshire Creamery Ltd state, ‘Sustainability is at the core of everything we do, from our sourcing practices to our state-of-the-art facilities.’
As well, Asda’s collaboration with Arla dairy farmers has allowed over 2,400 dairy farmers to have their milk sold in Asda stores. Arla has said, ‘for every bottle of Farmers Milk sold, an extra 25P goes back to the farmers in the Arla cooperative.’ Through this initiative, dairy farmers working with Asda can reinvest their money back into their farms. This helps produce more sustainable production and help keep high levels of animal welfare.
Asda’s choice to introduce Welsh milk into supermarkets will be a huge step for the dairy industry in Wales. As well as providing customers with the highest quality fresh milk that is sourced, produced and packed by Pembrokeshire Creamery Ltd. Customers will have the option of Welsh whole milk, semi skimmed milk, and skimmed milk.
Arriving on Asda’s shelves from the 29th of May 2024, Mark McQuade, the Managing Director of Pembrokeshire Creamery Ltd stated, ‘‘We are extremely excited to have partnered with Arla Welsh Farmers to bring milk that has been produced, processed and packaged in Wales to Asda’s Welsh stores. The move represents an exciting time for the Welsh dairy industry, and one that will give customers across Wales the opportunity to enjoy high-quality authentically Welsh milk.’’
Source:
