Sainsbury’s has introduced NAW, a natural dog treat brand which will be sold in 309 stores across the UK.
The dog treat brand has been increasing in popularity due to their ethics in creating natural products for pets that avoid using highly processed products in their recipes. The company name NAW stands for ‘no animal wasted.’ The products are made using all parts of the animal, even the hair, which NAW state to be a natural worm preventative.
NAW have stated that their products are also free range and hormone-free.
With the growing interest in natural treat options for dogs, NAW’s products have become increasingly popular with consumers looking to avoid processed options.
The company have only been trading for the last 12-months and in that time have managed to gain huge amounts of popularity. This has resulted in their newest venture with Sainsbury’s. NAW will now be selling 10 products across various Sainsbury’s stores.
The products will include NAW’s Buffalo options, as well as chicken, lamb, and a natural beef.
NAW’s CEO, Simon Brown has said, “Dog owners are more health conscious than ever before. We saw a gap for a value-led and relatable natural treat brand, particularly in the grocery space, the Sainsbury’s launch is conformation that we were right.”
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