A new multi-million-pound campaign has been launched by Lipton Teas and infusions for PG tips to restyle their company with a new look, and an even better blend for a ‘full bodied taste’.
The new tea bags will give consumers the delicious taste of PG tips; but brewing will take no time at all. With a growing demand for brewing to be quick and easy, large companies like PG tips have realised that their classic recipe needs modifications.
On an average, 85% of consumers will brew their tea for less than one minute. With the recommend brew time being between 3-5 minutes. PG tips have released their new brew which maximises taste while lowering infusion time.
In addition to the quicker brew, Lipton Teas and infusions are now fully recyclable and plastic free. Sustainability has become a significant part of PG tips branding. Their biodegradable tea bags and sustainable sourcing of 100% Rainforest Alliance certified has proven to increase popularity among consumers.
Liam McNamara, PG Tips General Manager in UK, and Ireland has said: “We are immensely proud of the fact that British tea drinkers already enjoy five billion cups of PG Tips every year.”
“However, our tea-drinking habits and tastes are evolving. With that in mind, our expert tea-blenders have spent two years developing a new and better blend that delivers high quality taste to tea lovers.”
With this major investment, PG Tips is set to change not only the taste, but the time in which tea is made.
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