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Omsco rebranded line of dairy products to organic herd

Omsco has recently released their transition to the trading name of Organic Herd. This rebrand has come with a line of products for consumers to buy while still maintaining their trademark appeal of regenerative farming.

As a 100% farmer owned company, Omsco is the longest established organic dairy co-operative in the UK. The company has been working with nature for nearly 30 years, first starting in 1994 as a group of just five dairy farmers. They have stated: “by its very nature, organic farming is a regenerative food system, providing a haven for the natural environment to thrive.” 

With Omsco not using herbicides or artificial fertilisers they have 50% more bees, butterflies, and other pollinators on their land. 

Omsco’s transition into Organic herd has created the new line which includes a variety of different organic goodies. The range has been crafted across the UK, starting with the more traditional organic mature cheddar, made in the home of cheddar, Somerset. As well as a velvety cheese range that has the flavours of garlic and parsley as well as chilli. This velvety line has been crafted in West Sussex.

The range also has a selection of butters, from salted to unsalted and even truffle. Lastly, their organic chocolate range is not to be missed. Made from ethically sourced, sustainable Peruvian cacao, a range of chocolate bars and chocolate flakes crafted from biodiverse ecosystems in the Scottish countryside. 

The range will be distributed to retailers across the UK. The aim for Organic Herd is to try and connect their products to people. Omsco has always been the supplier; but now they are moving into the world of branded production, with their catchline ‘Proudly sustainable, naturally delicious, always organic’. 

Martyn Anthony, Organic Herd’s chief executive has stated that “The transition into Organic Herd demonstrates the ongoing evolution of the business.” 

“We believe our new, more relevant and relatable name and great tasting new range of organic dairy products will enable us to redefine and reinforce all that is great about organic dairy.”

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